Strategist
Designer
In work I’m a
&
with expertise in Digital Experiences, UX & digital transformation in myriad industries
Hi,
I’m Alexandra
I strive to blend my love of Design and writing by creating concrete Strategies for success, repeatability, resonance, and innovation.
A summary of my experience
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My bread and butter. My approach to Design is always human-centred.
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My approach to Strategy is through a Design Thinking lens. I approach problems ensuring that the business needs are in line with the strategy so that we never lose sight of our north star.
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Going down a research rabbit-hole is not just fun, it’s baked into the way I work since my early career days of being the researcher, UX lead, user testing interviewer, QA and dev whisperer all at once.
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From aviation to medTech, advertising, and public policy, people often hire me for my experience synthesizing complex data and transforming it into clear stories people can follow.
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Creative writing is a passion & constant side quest of mine. As it happens, these skills are paramount for good Strategy. Kill Your Darlings!
Featured Work
Principal UX & UI Designer, Researcher
Live Aircraft Trouble-shooting data for the first time in the Private Aviation Industry at Bombardier
Mercuriades Award for Innovation
Principal Designer, Solutions Architect (Consultant)
Using my Data Viz skillset and management experience to help craft the requirements and execute designs for a Marketing Data Dashboard for an OOH sensor company.
Lead UX Designer, Design Strategy (Consultant)
Readying League One Volleyball for their inaugural season with a brand new website and new collection launch with Adidas
Two sides, same coin
♥
That’s me
on the TTC
“Alexandra stands out as one of the most well-rounded UX/UI designers I've ever had the pleasure to work with. Her open-minded positive energy, “can-do” attitude, and flexibility within her work, are crucial for teams solving complex problems...”
-Alejandro Castano Isaza, Design Strategist